How Will You Measure Your Life

By World Economic Forum from Cologny, Switzerland — Leading Through Adversity: Clayton Christensen Uploaded by January, CC BY-SA 2.0,

Who was Clayton Christensen

Clayton Christensen is well known to most people in business circles for his theory of disruptive innovation, first introduced in his best-selling book The Innovators’ Dilemma.

How I met Clay

When I was completing my Masters of Business Administration (MBA) in 2012, I was doing some online research for an assignment and was looking for his YouTube video on The Job to be Done.

How Clay’s work has impacted me

I’m not going to go in too much detail about Clay’s teachings — there are plenty of online resources for people who are interested and I’ve included some links throughout this article.

Avoid the “Marginal Costs” Mistake

We’re taught in finance and economics to ignore sunk and fixed costs, and base our investment decisions on marginal costs and revenues.

Building Up People

At the time when I encountered Clay’s teachings, I was happily married (and still am) to the man that I met when I was 17 years old, and we had two children — a boy and a girl.

Following My Path

My husband and I were always clear about the things that were important to us. But in prioritising those things in our life, we seemed to be making choices that were contrary to what many people around us were doing.

How I Would Measure My Life

When I look back at my life from my current vantage point, I am deeply grateful for everything that has happened to me and everyone that I’ve met.



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Lina Wynn

Lina Wynn

Change Maker I Strategist I Consultant who’s passionate about transformation and hosts online conversations and meditation classes at